Americans take pride in being rugged individualists, leveraging personal gain in order to survive. In nature it’s the “survival of the fittest” and business must “crush the competition.” Those are old ideas and they’re dying a horrific, violent, slow death.
While it may seem as though events occurring at a distance have no direct impact on us (Fukushima), we’ve also seen that the entire globe is connected and those events happening to “other people” do in fact affect us (Fukushima). This connection is more profound and mysterious than the overused “Butterfly Effect,” where a bug’s wings in South America supposedly triggers a hurricane on the East Coast. However, we live in a closed environment and everything we do effects everybody else. Entire books have been written about the cooperative versus competitive nature of the universe and I’m oversimplifying the concept to introduce one example of it: Selling books.
Several authors made the headlines a few months back for using sock puppets (fake accounts) to write terrible reviews of other author’s books. They believed that discouraging sales of titles (using poor reviews) in the same genre would result in more sales of their title. Readers spend about 2.3 seconds deciding whether or not to purchase a book and most of that has to do with (1) cover and (2) title. To be clear, reviews matter. Not in relation to other titles, but mostly in relation to the reader’s own internal belief system about what constitutes quality.
A wise Greek once said, “In union there is strength.” I don’t think Aesop meant strength in a multi-author box set, but he would have if he had access to Amazon when he was trying to peddle those stupid fables.
I’ve declared 2014 my Year of Collaboration. I’m reaching out, up, and down to find authors that also believe a sale of one novel is a sale for all novelists. I’m not interested in competing against my fellow authors because working with them is much more effective. Whether it’s with collections (warning: soft sales pitch below) or co-writing, I’m open to what others can bring and what I can share with them.
My most recent collection contains Preta’s Realm: The Haunting (Book 1 of The Hidden Evil Trilogy) along with seven other phenomenal books. We’re selling the ENTIRE collection for only $0.99. Some of the best horror writers in the world are part of this anthology including Scott Nicholson, Kealan Patrick Burke, Glynn James, Mainak Dhar, Michaelbrent Collings, TW Brown and Brian James Freeman. The collection will be available only for a limited time.
Offer your services, knowledge or muscle and the universe will return it to you. Our collective spirit will always outshine the individual one.